Vertical Search Marketing

Personalized e-Commerce Sites Can Increase Conversions by 70%

The new web personalization software collapses a wealth of information gathered via website users' online interactions into portrait types. Optimizing outbound marketing to align with website traffic presents many opportunities for e-marketers to drive traffic and increase sales conversions.

Video Search 101, Part 1

With Internet video on the rise and the search engines looking more favorably on video content, there's an opportunity to leverage this medium for your SEO efforts. We'll focus on five steps for optimizing for video search, many which run parallel to traditional SEO best practices.

Eco-Driven Travel Search Sites that Marketers Haven't Exploited (Yet)

Earth Day and the green living movement has mainly become an attempt by marketers to squeeze out every last bit of attention, traffic, and revenue from a trend that makes us all feel better about living in a consumerist society. But there are still a few search-driven sites making eco-friendly tourism and sustainable travel a reality.

You Can't (NOT) Afford to Invest in SEM Analytics

While more advanced Web analytics packages may seem out of reach for some marketers, at some point you have to ask if you can afford not to invest in better analytics.

2009 is a Year of Change for Travel Search Marketing

The economy is forcing travel search marketers to change the way they approach online marketing. The travel vertical is already one of the most advanced groups of search marketers, but the industry has been under more pressure in recent months to make their campaigns count.

5 Tips for Travel Search Marketing in a Down Economy

Speculation has been rampant about how the travel industry will weather the economic storm, while search marketers everywhere scramble to squeeze whatever they can out of marketing budgets before they dry up completely. Here are five tips that may help stretch your budgets in the short term and grow your business in the long term.

Travel Brands Walking a Social Media Tight Rope

As if major airlines don't have enough trouble these days, two well-known brands are in the midst of a very public online reputation management crisis. Internal corporate communications must catch up to the new platform -- and fast. We're still seeing effects of internal PR groups attempting to control the conversations, and put forth very specific messaging. It simply doesn't work in this new social environment.

The New Era of Travel Affiliate Marketing

As the travel segment gets increasing crowded, and the major online travel agencies continue to build brand identity, the race to leverage new opportunities in search and social media is most definitely on for smaller players.

Getting Vertical Search Right: A Sneak Preview

At SES San Jose later this month, a panel of experts will discuss vertical search in a Googlized world, where we've created more advanced users by simplifying search. So in the search for the next big thing, it's about providing a search service that is just above that highly set bar.

Key Themes in Online Travel

SEO and PPC play important roles for online travel sites. But the space is getting crowded, and costs are going up. Where's the online travel market heading in the second half of 2008?