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Promotion & Link Building
Even if you build the best site online, no one will find it without some promotion and inbound links. Planning a linkbuilding campaign is so much more than begging for links. And public relations has taken on a whole new meaning online.
Promotion & Link Building
Articles from Our Expert Columnists
Developing Successful Viral Marketing Ideas
A successful viral marketing campaign can increase exposure for your company and product while increasing the number of links to your site. One of the hardest parts is coming up with the idea. Oct 29, 2009All Links Are Not Created Equal
As link building evolves and changes over time, we need to look at a variety of factors that determine whether a link is useful. Oct 22, 2009
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Link Building 101, Part 1
The concept of getting backlinks to a page internally is sometimes overshadowed by trying to acquire backlinks from external pages. Why not use the same concept and apply it to your internal linking structure and reap the rewards?A Linking Strategy Is About More Than Just Quality Content
Some SEOs seem to think that all you need to do to get good links is to build quality content, but improving the quality and quantity of your inbound links doesn't rest on the shoulders of good content alone. You need to spend the time to develop a sound linking strategy, or no one will ever find your quality content.High-Value Link Building is Hard Work
Looking at cost-per-acquired-link is a mistake, because it results in low-value links. How do you obtain quality links from authoritative sites? Start with these four steps.Social Media Link Building: From Fantasy to Reality
Sometimes, a company's marketing efforts can have an unintentional impact from a link building perspective. Such is the case with this fantasy sports community site focused on building communities in Facebook and other social media environments.Google's New Tools for Site Link Strengthening
Google recently turned its focus on helping webmasters to address 404 error pages, which don't pass link authority and negatively impact the user experience. These new tools will assist site owners and SEOs with a quick way to improve a site's overall impact on search results.SEO Link Building Fundamentals
Link building is often a slow and arduous process that unfolds over a long period of time. But the rewards are large and it's a fundamental requirement for marketing any Web site, regardless of how established it may be. Creative link research can provide you with some real advantages.Google vs. Yahoo on Paid Links
Google created a firestorm in the industry with its Paid Links directive. So where does Yahoo stand in the Paid Links debate?What is Valid Link Bait?
A 13-year-old stealing a credit card to buy Xbox-playing hookers. Hidden widget links. Social media traffic bait. Morality and marketing living together. Mass hysteria.Barack Obama is Rocking the Youth Vote
Search and online marketing are playing a significant role in energizing the youth vote. But the way each candidate is using social media is very different.Google Bombs, Jew Watch News & the Hypocritical Linking Universe
Google has painted itself into a corner with its reliance on linking for its ranking algorithm. The lines between legitimate SEO, paid links, and Google bombs are becoming increasingly blurred.
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