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Experts - Media Buying

Advice and opinions, by and for marketers


Topics in Media Buying :

Media Buying
Tessa Wegert

Get a Jump on Online Sports Marketing

Here are some of the best digital sports campaigns on the Internet now, and what you can learn from them.

Behavioral Marketing
Anna Papadopoulos

Digital Advertising Needs to Impress

What compels someone to click through an online ad? Psychosis or a tailored message?

Media Planning
Hollis Thomases

Local Online Media Planning Options, Part 2

Opportunities for local online advertising including ad networks, portals, contextual, lead gen, news sites, and more.

Media Buying
Tessa Wegert

In Online Advertising, Creative Counts

Media buyers must become equal partners with online ad designers. Here's why.

Behavioral Marketing
George John

Everything Matters in Display Ad Campaigns

Multiple factors can influence the success of a display advertising campaign. Here's a look at some.

Archive

Senior Digital Planner
U.S. International Media Los Angeles, United States

Senior Search Analyst
U.S. International Media Los Angeles, United States New York, United States

Webmaster - Marketing
West Virginia School of Osteopathic Medicine Lewisburg, United States

Web Marketing Manager
Harvard Business Publishing Watertown, United States

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