Herndon Hasty
Herndon Hasty, senior SEO leader & evangelist at Range Online Media, is a key member of Range's search engine optimization practice. He brings to the team more than nine years of experience in online and offline marketing strategy -- including five years in search marketing -- for a wide range of travel, retail and luxury brands, including Macy’s, Travelocity, Cole Haan, Wyndham Hotels and Godiva.
He is a regular columnist and blogger at Search Engine Watch, has contributed articles and quotes to publications such as DM News and Marketing Sherpa, and features musings on online marketing in general at Search Engine Snark.
Recent articles by Herndon Hasty
Search as a Branding Channel
Don't miss out on the opportunity to expose your brand to millions of targeted, potential buyers this holiday season.
Nov 3, 2009
When to Go In-House for Your SEM
Keeping your efforts in-house has a lot of upside. Here are a few benefits.
Oct 20, 2009
Improve Your SEM in Time for the Holidays
While it's the beginning of ramp-up time for your holiday paid search campaigns, you're nearing the end of your opportunities for SEO improvements. But there's still time for changes to increase those free holiday visitors in November and December.
Sep 22, 2009
Putting the 'Search' in Research
Knowing your customer is critical to reaching them effectively, and creating the ideal environment to convert them into buyers. Fortunately, your search efforts provide a great platform for learning about your customers through publically available data and inexpensive testing opportunities.
Sep 8, 2009
Social, Search, and Branding
Social media is about interacting with your target audience, creating bonds with your brand, and then giving your audience outlets to exercise those bonds. To focus on mere content and links misses the point of participation.
Aug 25, 2009
Of PPC and PBJ: Comparing PPC and SEO Effectively, Part 2
More important than combining the two efforts, the way PPC and SEO are measured together and separately can be far more important than getting the two to work together.
Aug 11, 2009
Of PPC and PBJ: Combining PPC and SEO Effectively, Part 1
When search engine optimization and pay-per-click search ads work together, both can improve -- if it's done well. SEO's thick and salty "peanut butter" should form a strong base for PPC's "grape jelly" to form an unstoppable search/sandwich force, right?
Jul 28, 2009
What Can We Learn from Billy Mays?
Billy Mays was the king of the As Seen on TV pitch. Mock him all you want, but there's a lot in Mays' legacy that can be used to mold an effective search campaign that builds your brand and drives action.
Jul 14, 2009
Share Your Way to Better SEO
SEO campaigns often become bottled up in silos and never reach their full potential. SEO covers many different areas of your business, so sharing information and strategies across all possible lines is not only preferable, but should be a required part of any engagement.
Jun 30, 2009
More articles by Herndon Hasty
