Eric Enge

Eric Enge is the president of Stone Temple Consulting, an SEO consultancy outside of Boston. Eric is also co-founder of Moving Traffic Inc., the publisher of City Town Info and Custom Search Guide.

Recent articles by Eric Enge

Getting Started with a New SEO Project
Beginning search engine optimization efforts during the initial stages of a Web site project can save you time, effort, and money. Nov 3, 2009

How to Be Proactive About Reputation Management
Tips for protecting your company's name in the SERPs from people who have something negative to say about your brand. Oct 20, 2009

How Keywords Help Determine Site Architecture
Keyword research can help you create a site that users will love, is easy to use, and is more likely to attract links. Oct 6, 2009

How to Chase the Long Tail
Publishers that understand how to leverage the existence of the long tail can reap rich awards for their efforts, but chasing it isn't easy. Can you afford not to chase it? Sep 22, 2009

Differentiate Yourself for SEO Success
One big key to success in the world of SEO is differentiation. Showing your partners and customers how you stand out from your competitors can substantially improve your chances of success, and may soon be essential for your survival. Sep 8, 2009

10 Common SEO Mistakes
Especially in larger organizations, it's common that SEO doesn't get the credit it deserves for driving traffic to a Web site. Unfortunately, this can often lead to uninformed senior managers making decisions that are catastrophic from an SEO perspective. Aug 25, 2009

The 60 Minute SEO Site Audit
Site audits are one of the most important tasks for an SEO professional, and sometimes you need to do one quickly. Here's how you can complete an SEO audit for your web site in one hour or less. Aug 11, 2009

Invest Time in Twitter Now for Long-Term Rewards
Links are still the short-term payout. But there may come a time where "social media mentions" are a factor in search engine rankings, or when Twitter sends your site thousands or tens of thousands of visitors per day. Jul 28, 2009

Should You Still Use Nofollow?
Recent changes in the processing of the nofollow attribute have caused consternation and concern among many publishers. How should you adapt your on-page SEO strategy? Jul 14, 2009

Selling SEO Projects Against PPC Campaigns
Search advertising is familiar and attractive to budget managers, like a trusted old friend. So how are you going to get some of that PPC budget for your SEO proposal? Jun 30, 2009

More articles by Eric Enge