Judging PPC Performance: Focus on Conversions, Part 2 - Oct 6, 2008

PROFITABLE PPC
Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword and ad performance should mainly depend on conversion performance.

Charity Events: Search With a Cause - Oct 3, 2008

SEM CROSSFIRE
Our industry affords us a pretty good living -- the people are friendly and helpful for the most part -- and the work is interesting. We should have no problems digging into our pockets occasionally to give to charity. Your next opportunity to do so is next Monday in New York.

Economic Depression 2.0 - Oct 2, 2008

BRAND EQUITY
Using some past economic low times as historical guides, what can the online world expect in the coming months? One likely outcome is a permanent shift from traditional channels to online marketing. Yes, online marketing could reach the highest percentage of marketing spend sooner than any of us imagined.

Link Marketing -- Solve a Customer Problem - Oct 2, 2008

LINK LOVE
Solving customer problems and publishing that information on your site can be a great way to build both brand awareness and links. Focusing on a niche or soliciting input from your customers are two great ways to develop your content ideas.